Copywriting


Brandt Recruitment Copy


Client - Brandt Group of Companies


Challenge - Create engaging copy based on strategic recruitment campaign messaging to recruit trade workers at new key branch locations.


Solution - Gathered key touchpoints specific to target areas and applied 360 marketing strategy through various tactics such as radio ads, local news websites, and owned and third-party socials.


Results - All positions at key locations were filled and surpassed internal KPIs such as number of applications received.

A&S Homes Social Posts


Client - A&S Homes


Challenge - Develop social captions for A&S Homes’ social platforms to promote their products and services with their brand voice.


Solution - Brainstorm topic ideas, research product ideas, and create brand new social captions.


Results - Produced over a dozen social captions for the month of April to post on Facebook, Instagram, Twitter, and LinkedIn.

Brandt Event Promotion Social Posts


Client - Brandt Group of Companies


Challenge - Produce inviting copy to raise awareness and excitement to increase attendance and participation at promotional demo days.


Solution - Collaborate with the lead account manager and stakeholders to nail down all details and strategically include enticing incentives to promote the event through eblasts and social channels.


Results - The stakeholders and the lead account manager were pleased with the turnout of customers at the events.

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