Brandt Group of Companies Marketing

Client - Brandt Group of Companies

Challenge - Produce creative copy content for Brandt Group of Companies and over 10 of their industry divisions.

Solution - Assist and inform account managers on all necessary strategic and tactical details and insight to create effective on-target deliverables.

Collaborate with designers, multimedia, digital, and adjacent corporate departments to ensure completion of deliverables to meet internal stakeholder requests.

Results - Delivered all requested tasks for account managers, stakeholders, and executive management.
Met and exceeded copywriter duties and responsibilities by taking the initiative to ensure the completion of tasks.

Self-taught the roles and duties of account and project managers to be alert for missing key insights and discover new efficiencies to increase productivity and lower redundancy.

Over 600 tasks were completed on the Teamwork project management system. Many tasks had at least one or two subtasks, with an estimation of over 1000 pieces of content varying from short, punchy, social captions to hundreds of product web pages, dozens of miscellaneous marketing assets, and counting produced over the last two years.

The Regina Pats 2023/24 Marketing

Client - The Regina Pats

Challenge - Brainstorm, collaborate, and plan exciting, engaging, high-quality content for the Pats 2022/23 and Connor Bedard’s final season.

Solution - Became the creative copywriter lead to pitch and promote the “Legends in the Making,” campaign theme. Set the tone and precedent on content for all requested platforms, channels, and mediums.

The key consumer insight wasn’t hard to find, as the Regina Pats and Team Canada hockey fans saw Connor Bedard as the next big star.

We doubled down what the people were saying, and led a campaign focusing on Bedard’s last season with the Pats and the WHL as the one where the whole team and him are “Legends in the Making,”

I wrote TV and video scripts that aired on major Saskatchewan channels during NHL playoffs, dozens of social copy and radio ads, and much more.

Results - Captured the momentum of Connor Bedard’s last season and his growing talented team which led to sold-out games and a high level of engagement from fans until the playoffs.

Jobs of Tomorrow Episodes

Client - WorkerBee.TV

Challenge - Write 22-minute scripts in docu-series format, using a combination of interview clips, voiceover, and on-screen segment shots.

Solution - Review interviews, and familiarize myself with associations and their industries, while researching supplementary information to build a full story on an episode’s theme with provided content.

Results - Delivered complete scripts with visual direction and creative input to guide editors to meet production deadlines. All three episodes were produced and exist on Apple TV, Tubi, and other streaming platforms.